Edna Reid

Edna Reid brings more than 40 years of insurance industry experience and a longstanding commitment to helping businesses, individuals, and families protect what matters most. Her approach combines knowledgeable advice, personal attention, and a genuine interest in the people she serves.

Edna graduated from Holland College in 1980 with a Diploma in Legal Secretarial and began her insurance career in Charlottetown that same year. Shortly afterward, she moved to Calgary, where she spent eight years working in the insurance and investment industry. Helping businesses and individuals plan for their futures gave her valuable experience and a broad understanding of clients' needs across both Western and Atlantic Canada.

In 1988, Edna returned to Prince Edward Island and joined Charlie Cooke Insurance, working within Cooke Financial. She founded Benefits Plus Inc. in 2000, building a business focused on honest advice, dependable service, and lasting client relationships. The company has primarily served Prince Edward Island, with clients also in Quebec, Nova Scotia, and New Brunswick.

Throughout her career, Edna has witnessed the difference appropriate insurance protection can make — helping businesses continue operating and supporting families following the unexpected death or disability of an owner or business partner. These experiences continue to shape her thoughtful approach to insurance and benefits consulting.

Her guiding principle remains simple: “I would never recommend anything to you that I would not recommend to my own family or closest friends.” This commitment to putting clients first has earned Edna the trust of businesses and individuals who have relied on her guidance for decades.