Matthew Reid, MSc

Matthew Reid oversees the day-to-day management of Benefits Plus Inc., bringing an analytical approach and a commitment to personal service to his role. He studied Biology at the University of Prince Edward Island before earning a Master of Science in Clinical Physiology from Queen's University, where his research focused on neurodegenerative diseases and pharmacology. He also completed a Diploma in Financial Accounting from Harvard Business School Online.

Matthew's responsibilities span accounting and financial management, business operations, client service, and benefits administration. His work includes coordinating with insurance providers, supporting employers and plan members, overseeing administrative processes, and helping ensure client inquiries and plan updates are handled accurately and efficiently. He also focuses on improving internal procedures and keeping the business organized and responsive to clients' needs.

With an appreciation for the importance of clear communication, Matthew helps make navigating insurance and benefits easier for the people and businesses Benefits Plus serves. His approach reflects the company's commitment to approachable, dependable service and lasting client relationships.

Outside of work, music remains an important part of Matthew's life. A fiddle player who taught for ten years, he received Music PEI and East Coast Music Award nominations for his 2012 debut album, Born to Fiddle. He also enjoys walking, running, and playing pickleball — although he happily admits he is still learning the game.